How it works

The core loop, in four steps.

No agent involvement. No waiting. The prospect leaves your marketing surface with a real matched report in hand. Your broker is notified of every field they answered and every property they saw.

Preview

What the lead sees. What the head of sales sees.

A single Palm Jebel Ali qualification event, delivered to the prospect and logged for the broker in the same moment.

What the lead sees Delivered in-line, under 60s

Branded to your firm. Off-plan and resale side by side. Payment plans, handover dates and match rationale on every row.

What the head of sales sees Same moment, WhatsApp + inbox

Full record of the question set, the matched properties, and the consent. Routed to the right agent with the calling window pre-computed.

The same event, both sides

What the prospect experiences. What the broker records.

A walk-through of a single Palm Jebel Ali qualification event, from both sides of the platform.

Prospect view

Mon 12 Aug · 14:05
14:05:00
Clicks Meta ad · Palm Jebel Ali villasLands on Fidu-branded question set
14:05:22
Answers 12 questions in EnglishBudget AED 8–12M · cash · own residence · Q4 2027 latest
14:06:44
Reviews consent language and confirmsEnglish v1.4 · call window opt-in Mon–Sat 09:00–21:00
14:06:52
Receives branded reportPDF to inbox and web link on WhatsApp · three matched villas
14:11:03
Opens the report on their phoneReads match rationale for the top match, taps to view payment plan
14:12:17
Books a Tuesday viewingVia broker's Google Calendar slot picker

Broker view

Head of sales dashboard
14:06:52
New qualified prospect record createdMeera A. · full 12-answer transcript attached
14:06:52
Report contents logged verbatimPalm Jebel Ali Frond G · Emaar Beachfront Grand Bleu · Dubai Islands Bay Residences
14:06:53
Consent record writtenProspect ID · timestamp · IP · consent wording v1.4 · language EN · DNCR clear
14:06:54
Routed to Rana K.Palm Jebel Ali specialist · call window opens Tue 10:00
14:07:00
WhatsApp and email digest sentHead of sales, assigned agent, marketing lead
14:12:17
Appointment auto-bookedTue 10:30, showroom, calendar invite issued
Four steps

How each qualification event runs.

Every step is deterministic and logged. A language model only phrases the match rationale — it never decides the result.

01

A short question set

Ten to fifteen questions on your landing page: budget band, cash or finance, end-use, location cluster, unit type, target handover, timeline, family size, current residency status. Your questions, your branding, your language — English first, Arabic RTL when ready.

Example — Palm Jebel Ali campaign: budget AED 8–12M · cash · own residence · villa · Q4 2027 latest · family of four · UAE resident.

02

Deterministic matching

The answers pass through your firm's inventory: off-plan projects with milestone payment plans and real handover dates, resale units with current listing terms. Rules match on budget, cluster, unit type, handover window and use-case. Every match carries an audit trace of which rule fired and why.

Same prospect, same inventory, same time — same three matched properties, in the same order. Every time.

03

A branded report in seconds

Five to eight matched properties. Structured payment plans as milestone rows. Handover dates as real dates. Match rationale phrased in the prospect's language. Area price trend context. Delivered as a linked report and a PDF, in your firm's brand, from your firm's domain.

Delivered to inbox and WhatsApp inside 60 seconds of the final answer.

04

Your broker sees everything

The head of sales and the assigned agent are notified with the full question set, the report contents, and the consent record. The prospect is invited to book an appointment on the broker's calendar; a friendly reminder follows if they do not. The broker can also reach out from their side — with the report in front of them.

The next legal calling window is pre-computed. DNCR suppression already checked.

The matching engine, explicit

What matching does. What it does not do.

Deterministic and reproducible. A language model only phrases the rationale — it never decides the result.

Matching does

  • Filter on budget, cluster, unit type, handover window and use-case
  • Score each candidate on a readable rule set your firm can review
  • Produce the same result for the same inputs, every time
  • Attach an audit trace to every match, showing which rule fired
  • Version rule packs so a report from June 2026 remains reproducible

Matching does not

  • Use a language model to decide which properties appear
  • Reorder matches based on generative output
  • Hallucinate handover dates or payment plans — both are structured data
  • Reach into your CRM to decide who the buyer is
  • Pretend to be a compliance certification — it is a workflow
Timing targets

What good looks like in real numbers.

Targets we hold the product to. Measured from prospect completion.

Median session
under 90s
From landing to final question submitted.
Report delivery
under 60s
From last answer to branded PDF and web link in inbox and WhatsApp.
Broker notified
under 5s
Head of sales and assigned agent see the full record and consent.